A ‘pop-up’ store dedicated to jewellery brand Pandora has opened in the terminal 5 departures lounge.
     The 25sq m (269sq ft) temporary outlet will offer a large range of the company’s products including bracelets, charms, earrings and stack rings until September. 
      The pop-up shop features a white, glass and stainless steel design motif and offers aiport customers “an exclusive environment in which to experience the Pandora range”, according to World Duty Free.
     The brand’s stack rings will be showcased for the first time in travel-retail at the new location, which will be manned by Pandora staff from T5.
     WDF head of fashion accessories, souvenirs and technology Alex Willson said: “Both WDF and Pandora have worked incredibly hard with BAA to open this pop-up store.
       “There was much competition for this space amongst a variety of different brands and categories, but it shows that jewellery is becoming an ever more important part of the accessories/luxury offer of WDF.
      “We have a clear growth strategy for jewellery, and I am delighted that we have been able to closely work with [Pandora travel-retail director] Julian Mullins to move this initiative from paper to reality.”