British Airways is launching services between Heathrow and Gothenburg, Sweden’s second largest city, with one-way all inclusive flights from £55.50.

The twice daily service fromTerminal 5 starts on November 28, 2010.

Richard Tams, British Airways’ head of UKn&nIreland sales, said: “We are really excited about flying to this fabulous city on the south west coast of Sweden. It boasts Michelin star restaurants, culture and Liseberg, the biggest amusement park in Scandinavia. The schedule is perfect for day trips from the UK and timely connections onto our worldwide network”.

Accommodation in Gothenburg, available through British Airways, costs from £81 per night at the 3* Apple hotel and 4* First hotel G from £150 per night.