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	<title>Heathrow News &#187; Transport</title>
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		<title>Heathrow Express gets new look for the Olympics</title>
		<link>http://heathrownews.com/2012/03/10/heathrow-express-rebrands-for-the-olympics/</link>
		<comments>http://heathrownews.com/2012/03/10/heathrow-express-rebrands-for-the-olympics/#comments</comments>
		<pubDate>Sat, 10 Mar 2012 18:30:47 +0000</pubDate>
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				<category><![CDATA[Heathrow Express]]></category>
		<category><![CDATA[Olympics]]></category>
		<category><![CDATA[olympics]]></category>
		<category><![CDATA[trains]]></category>
		<category><![CDATA[Transport]]></category>

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<p>Heathrow Express has announced a substantial rebranding, which will be in place before the summer Olympics.</p>
<p>The high-speed service, which expects to be an integral part of the Olympic transport operation, is spending £16 million on its new brand which includes  refurbished train carriages and new staff uniforms. The ticket offices  at Heathrow and Paddington will also be revamped in the new corporate  colours.</p>
<p><span id="more-1699"></span></p>
<p>The enhanced train interiors in First Class have been designed by  Tangerine, which was the company behind British Airways’ first flat-bed  seat.</p>
<p>Keith Greenfield, Heathrow Express’ managing director, said: “There  will be individual seats for privacy in First Class – they will be  larger and more comfortable.</p>
<p>“In Express Class, we will be offering passengers the ability to  download, email and recharge their portable devices. We will also be  offering widescreen TVs offering flight departure and airport  information.</p>
<p>“The changes will take place as London prepares to welcome the world for the Olympic Games</p>
<p>&#8220;As London takes centre stage in 2012 we are proud to be the front door  to the city and will be ready to host our spectators, supporters and the  world&#8217;s media on Heathrow Express..”</p>
<p>The roll-out will be introduced in stages with the new train due to  be unveiled on April 26 and staff will begin wearing the company’s new  uniforms in July.</p>
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