British Airways has teamed up with global drinks brand Diageo to launch a new lounge bar in Terminal 5.The bar is being unveiled under Diageo’s international brand Diageo Global Travel and Middle East  (GTME). Located in the BA Club Lounge, the World Class Bar will run until mid-July and is the first of its kind and scale to reach business passengers pre-travel.

Brand ambassadors from some of the spirits brands available are on hand to teach customers the art of cocktail making with unique masterclasses. “Our relationship with British Airways is very important to us and we see it as a crucial element in growing the World Class Collection of ultra-premium spirits both in terms of awareness and sales,” Paul Downing, Diageo GTME’s regional director said.

Some of the top brands on show include Tanqueray No10 gin, Johnnie Walker Gold Label blended Scotch whisky, Cîroc vodka, Ketel One vodka and Ron Zacapa rum. Downing was pleased with the early signs of progress: “It is early days yet from this activation but so far the initial results we’ve seen are very encouraging.”